Tech for Non-Techies Course vs Sales-Specific Options
How the Tech for Non-Techies course, How To Speak Tech, compares with Full Stack Fluency and VoiceVocab for salespeople who need to talk tech with buyers.
How To Speak Tech runs as five modules over five weeks, with pre-recorded videos, written material, suggested reading and homework each week (Tech for Non-Techies: How To Speak Tech). Its founder, Sophia Matveeva, describes herself on the same page as a non-technical founder who co-created apps and algorithms. The course page says it "assumes no prior knowledge of technology."
Matveeva's course was built for a wider audience than sales. Below it sits next to two courses aimed at people who sell software: Full Stack Fluency from SaaS Savvy, and VoiceVocab, which is ours.
How To Speak Tech
The page lists who it's for: ambitious professionals who want to move into digital careers, leaders in companies going through digital transformation, and professional services experts who work with tech clients. Salespeople aren't named, but a rep who sells to or alongside tech teams fits the last group well.
What it teaches is how digital products get made and who makes them. The five modules cover digital business fundamentals and product management, design thinking and user experience, what developers do and agile processes, growth hacking and analysis, and AI, data science and algorithms. There's a bonus session on the business of AI taught by Marco Iansiti of Harvard Business School. The developer module includes an introduction to the tech stack and how companies use APIs to grow users, revenue and brand.
The support around the material is a real strength. Questions posted on the course website get "a response within 24 hours," live sessions come with recordings, and the enrolment option on the page includes a 1:1 session with Sophia and lifetime access to the Tech for Non-Techies community. For someone who wants to understand how a tech company thinks, from the product manager's view down to the data scientist's, the module list covers that range.
Its focus is how tech teams build products. The module list doesn't cover security reviews, hosting or integrations from a buyer's side, so turning it into call answers is up to you.
Full Stack Fluency
SaaS Savvy's Full Stack Fluency describes itself as "purpose-built for SCs who always hear 'You need to get more technical'" (SaaS Savvy: Full Stack Fluency). The page says you're in the right place if you don't have a formal tech background but sell enterprise apps such as CRM or ERP, integration platforms, or cloud infrastructure.
Its six modules are Computing, Software, Cloud Computing, SaaS, Software Development and APIs. The APIs module reaches SDKs, webhooks, middleware and iPaaS, which is the vocabulary that comes up when a buyer asks how two systems will talk. It's self-paced, and the page estimates eight to twelve hours to complete, with quizzes, a final assessment, and the SC Exchange Community for asking technical questions.
Full Stack Fluency stays with the software itself, at a depth a solutions consultant would need. For an AE who sells a complex platform and wants the concepts underneath it, it's the deepest of the three on infrastructure and integrations.
VoiceVocab
VoiceVocab is built around speaking answers aloud. Its four courses are The foundations, Cloud & security, AI & data, and Ready for the call, across 30 lessons of about ten minutes each (VoiceVocab). Each lesson has three questions you answer out loud, followed by written feedback and an example answer to compare.
The foundations includes the question "We already use a CRM. How would your product connect to it?" You can try the APIs & integrations lesson without entering a card.
Which one fits
How To Speak Tech suits someone who wants a person to ask while learning, and Full Stack Fluency suits an SC who needs to explain the platform underneath. VoiceVocab assumes you have some of that already and has you say the answers aloud.
Presales Academy and a Coursera course are covered in our earlier roundup of technical sales training, and the Salesforce SDR certificate in the Coursera post.
How To Speak Tech's FAQ says homework feedback "depends on which option you choose on your consultation call," so whether you get personalised feedback on your work is something to settle with them before you enrol.