The course has a point of view.
Built around experience of technical sales conversations: the concepts that matter, the explanations that fall short and the moments to bring in your sales engineer.
FOR SDRs & ACCOUNT EXECUTIVES
Handle technical questions
with confidence.
Explain clearly. Ask better questions. Keep the call moving.
Selling software without a technical background? Build your fluency with short lessons, spoken buyer scenarios and feedback on your answers—before you need them on a real call.
Free account. No credit card. Just give it a go.
3 months
Time to make it stick
10 min / lesson
Fits around your work
LESS JARGON. MORE “I’VE GOT THIS.”
LESSON PREVIEW01 / 30
THE FOUNDATIONSAPIs & integrations
YOUR BUYER ASKS
“What is an API, and why would it matter to our team?”
Give it a goSay it in your own words. That’s how it sticks.
What a clear answer sounds like
“An API lets your tools talk to each other, so your team doesn’t have to move data manually.”THE TECH BEHIND THE TALK
- APIs & integrations
- Cloud
- Data
- Security
- AI
WHAT CHANGES ON YOUR CALLS
Go from recognising the jargon
to knowing what to say next.
01
Make the technical clear.
Explain APIs, cloud, security and AI in plain English. Connect how a product works to what the buyer needs.
02
Keep discovery moving.
Understand the question behind the jargon. Ask a useful follow-up and uncover what matters to the buyer.
03
Bring in your SE with context.
Know what you can answer, what needs checking, and how to hand over a clear brief to your sales engineer.
THE QUESTION YOU’RE PROBABLY ASKING
“Why not just use
ChatGPT or Claude?”
With VoiceVocab, the course, the buyer questions and the criteria for a good answer are already in place. You can focus on getting better at the conversation.
THE BIG DIFFERENCE
A coach
with a backbone.
The criteria don’t change to suit your answer.
We set the standard before you speak. Feedback is designed to challenge weak reasoning, flag missing points and call out unsupported promises—even when you sound certain. Asking for a better score doesn’t change the criteria.
Your answer is assessed on accuracy, clarity and relevance to the buyer. Your accent and how confident you sound aren’t part of the score.
- Accuracy
- Clarity
- Buyer relevance
THE BUYER ASKS
“You have an API. Does that mean it will work with our CRM?”
YOUR SPOKEN ANSWER
“Yes, it has an API, so everything will sync automatically.”
THE FEEDBACK
That promises too much.
An API makes an integration possible. It doesn’t guarantee a ready-made connector or automatic sync. Check which data needs to move, permissions and the integration work required.
Try again: what would you confirm before promising this to the buyer?
We probe your understanding.
Three questions per lesson take you from explaining a concept to applying it for a buyer and recognising its limits. The questions are ready before you start.
Say it in your own words.
Explain out loud, get written feedback and try again. Practise finding the words you’ll need when a buyer asks you a question on a real call.
Make a judgement call.
Work through integrations, security, cloud and AI with customer constraints and trade-offs. Practise what to explain, what to ask and what to check with your team.
Put your answer to the test.
Try the free APIs & integrations lesson. No credit card needed.
HOW YOU BUILD THAT CONFIDENCE
Learn it.
Say it.
Use it on calls.
Technical sales training that gets you practising. About ten minutes per lesson, with a clear next step for your answer.
Try a sample lessonOne concept. Plain English.
Start with a short lesson that connects a technical idea to a real customer situation.
CONCEPT OF THE DAY
An API is a way for two pieces of software to communicate.
Your turn to explain.
Answer three questions out loud, including the follow-up a buyer might actually ask.
Know what to improve.
Get written feedback on what was clear and what needs work. Compare an example answer and try again. Revisit tricky topics until you can explain them in your own words.
30 LESSONS. SKILLS FOR REAL CALLS.
From “what does that mean?”
to “let me explain.”
Four courses covering the conversations buyers actually have. Start anywhere, practise at your own pace, and revisit what you need.
01LESSONS 01—07 / The foundationsSpeak the language of software
Explain how a product fits into a customer's existing tools, without getting lost in the jargon.
- SaaS
- APIs & integrations
- Databases
- How software connects
A QUESTION YOU’LL PRACTISE“We already use a CRM. How would your product connect to it?”
02LESSONS 08—14 / Cloud & securityGet comfortable with the technical questions
Understand what technical buyers are asking about hosting, access and security—and which details to confirm with your team.
- Cloud & on-premise
- Deployment
- Authentication & permissions
- Data handling
A QUESTION YOU’LL PRACTISE“Where would our data live, and who could access it?”
03LESSONS 15—21 / AI & dataTalk about AI with substance
Explain what an AI feature actually does, where it can go wrong and why the trade-offs matter to a buyer.
- Models & prompts
- Retrieval
- Accuracy & hallucinations
- Latency & cost
A QUESTION YOU’LL PRACTISE“How do we know the AI isn't making up the answer?”
04LESSONS 22—30 / Ready for the callPut it together in a real conversation
Connect technical concepts to business needs, ask better follow-ups and recognise when to involve an engineer.
- Buyer follow-ups
- Explaining trade-offs
- Technical discovery
- Bringing in your SE
A QUESTION YOU’LL PRACTISE“What would we need to change in our current setup?”
No coding required. Just curiosity and a willingness to say it out loud.
BUILD THE SKILL. KEEP USING IT.
Three months to practise.
Confidence for your next call.
We designed the programme to be completed within three months: 30 short lessons, with room to revisit the tricky parts and practise around your sales job.
That’s why it’s a pass with an end date. Pay once, put in the practice, and take what you’ve learned into your work. No automatic renewal.
See what you’ll be able to doTHE COMPLETE CATALOGUE3 months of access
$49.99USD · one-time
Time to learn it, practise it and make it yours.
- Every course for three calendar months
- 30 lessons with spoken buyer scenarios
- Written feedback, example answers & retries
- A clear view of your progress
- All lessons available immediately
$49.99 USD, one-time, for 3 months of access. No automatic renewal.
Starts after confirmed payment. Terms
Many companies cover learning budgets; you may be able to expense this. Expense this
Try the free lesson firstPut your learning budget to work. Your employer may cover the course. Download your invoice after payment. Copy a message to your manager
Who is this for?
SDRs and account executives selling software or technical products, especially if you are new to the role or do not have a technical background. Build the fluency to explain the basics, ask useful follow-ups and bring in your sales engineer at the right time.
What will I be able to do?
Practise explaining APIs, cloud, security and AI in plain English, connecting them to a buyer's needs, and responding to follow-up questions. The goal is to keep technical conversations moving and recognise when a question needs your sales engineer's expertise.
Do I need a technical background?
No. The course starts with the basics and builds from there. You won't need to code. You'll practise explaining concepts, understanding trade-offs and asking useful questions.
What does a lesson look like?
Read a short explanation, record answers to three buyer questions and receive written feedback on each answer. Compare with an example answer and retry where you need practice. Plan for around 10 minutes per lesson.
What does the pass include?
The pass includes every course, spoken practice, written feedback and retries. $49.99 USD, one-time, for 3 months of access. The catalogue has four courses and 30 lessons. All lessons unlock after confirmed payment, including courses added during your active pass.
Can I expense this through work?
Your employer's learning or professional development budget may cover VoiceVocab. Use the message below to ask for approval before purchasing. After payment, download your invoice from the confirmation page or Purchases and invoices in your account. Reimbursement depends on your employer's policy.
Make the ask easy.
Choose your pass, copy the message and add your manager’s name.
Why three months instead of a subscription?
The programme is designed to be completed within three months. Thirty short lessons leave room to practise, revisit tricky topics and fit learning around your sales job. We want you to build a skill you can use on calls, without an ongoing subscription. Your pace is up to you.
Does access renew automatically?
No. There is no automatic renewal. The pass is $49.99 USD, one-time, for 3 months of access. Access starts when payment is confirmed and ends three calendar months later. Your account shows the exact expiry date. You will only pay again if you choose to buy another pass.
Can I work through it at my own pace?
Yes. All lessons are available immediately. Take the courses in any order and revisit them while your pass is active. Three months gives you time to build a habit around your sales job.
What can I try for free?
Sign in to try the introductory APIs & integrations lesson, with spoken answers, written feedback and retries. No credit card is needed. Choose the pass when you want to unlock the rest of the catalogue.
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