Sales training for technical sales has to cover two different things: how your own product works, and the general concepts a rep needs before product detail makes sense, such as what an API actually is. Synthesia's sales enablement page is aimed at the first: "From CRM walkthroughs to product certifications, build a training video library your reps actually learn from" (Synthesia: sales enablement). Synthesia is built for an enablement team to fill with its own material, and the general concepts are where a ready-made course comes in.

What Synthesia gives an enablement team

Synthesia calls itself an AI video platform for business (Synthesia). On the sales side, the enablement page describes uploading "playbooks, PDFs, or decks" and getting ready-to-edit videos, translating them into 140+ languages, and updating a video by editing the script and regenerating it, without re-recording. Teams can add quizzes, clickable moments and branching paths, then export as MP4 or SCORM for tools like Highspot, Seismic, Mindtickle and an LMS.

That suits product training well, because product details change. When a new integration ships or a security setting moves to a different plan, the enablement team edits the script and the videos update. Its technical training use case makes the same pitch for turning "SOPs, process docs, and screen recordings" into training videos (Synthesia: technical training).

Its roleplays practise the conversation

Synthesia also sells roleplay. Its Roleplay Sessions page describes practising "real buyer conversations with Interactive Avatars," with real-time coaching and scored feedback (Synthesia: sales roleplay). The sample scenarios include a cold call and a discovery call. Teams choose the competencies a roleplay scores, such as discovery or objection handling, and can ground them "in your own product and pricing materials"; the page adds that "the rubric is fully customized to how your team sells." Managers get analytics on which reps are ramping and where the skill gaps are.

Between the videos and the roleplays, Synthesia covers learning the product and rehearsing it out loud. We looked at roleplay-led training with Hyperbound in our October 16 post on roleplay tools.

What product training takes for granted

Product training assumes the rep already understands the concepts underneath it. A video explaining that your product syncs contacts through the CRM's API lands differently for a rep who knows what an API is than for one who's nodding along. Nothing stops an enablement team writing a general explainer on authentication or data residency in Synthesia, but it's time spent on material that isn't about its own product.

VoiceVocab, our course, is one a rep can buy individually, and it isn't tied to any product. The foundations includes the buyer question "We already use a CRM. How would your product connect to it?", which you answer out loud. The written feedback scores what you said, not your accent or how confident you sounded.

It won't teach your product. That has to come from your company, whether that's an enablement team using Synthesia or an SE walking you through a demo.

Using both

The two fit together without overlapping much. A rep can work through VoiceVocab's Cloud & security course on their own, then watch the enablement team's video on how your product handles SSO and run a Synthesia roleplay on that feature. By then the concept is familiar, so the roleplay is mostly testing whether the rep can explain your product's version of it.

Synthesia's AI coach scores every call against "your sales skills rubric," and teams define its competencies, so a team that wants technical accuracy scored can add it alongside discovery or objection handling.